HEADLINE SPONSOR PROFILE
Morrisons
“We are long-term supporters of British Farming and this year more than ever would like to thank and celebrate the work of British farmers and growers who are helping us to feed the nation. The effort, innovation and skills which go into providing food farmed to the high standards that we all enjoy is something we should all be proud of.”
Sophie Throup, Head of Agriculture, Fisheries & Sustainable Sourcing, Morrisons
Morrisons is one of the UK’s largest food retailers, serving around 12 million customers each week.
Uniquely, we source and make most of the fresh food we sell through our own manufacturing sites and stores, including bakery, seafood, meat, fruit and vegetables, flowers and chilled processed products. This helps us maintain our commitment to only sell 100 per cent British across our fresh beef, lamb, pork, chicken, eggs and milk.
Relationships Because we make food ourselves, we have built up many long-term relationships with British farmers, making us British farming’s biggest direct supermarket customer. We are the only UK retailer to have our own livestock buyers sourcing animals directly from more than 3,500 British farmers. We also buy eggs, wholecrop and produce straight from the farm. Many of the farmers we work with have been supplying us for more than 30 years. Morrisons also has a vibrant programme bringing local foodmaker products into its stores. Over the last three years, Morrisons has introduced more than 800 products into stores around the country, opening up new markets for suppliers and new options for customers.
"Many of the farmers we work with have been supplying us for more than 30 years."